REVENUE
Better recommendations.
More reasons to buy.
Offer what fits the guest. Recover interest when the first choice fails. Measure what the hotel gains.
CAPTURE THE OPPORTUNITY
An offer that fits the guest.
“It’s our anniversary.”
A quiet terrace. Dinner for two. A thoughtful recommendation.
Keep the opportunity alive
An anniversary dinner
What makes a recommendation eligible?
Expressed interests, timing, occasion and guest-approved preferences guide relevance. Offers must meet hotel-approved availability, prices and margin rules. Room category alone is not a spending profile. Declines, complaints and sensitive interactions suppress sales prompts. HC may offer nothing. Conversion predictions require actual outcome validation.
HOTEL-APPROVED OFFERS
Make the offer feel personal.
Dinner for two. A wine to match.
Combine relevant services into a package your hotel approves. Keep the price, availability and margin under your control.
Can an offer include a reason to return?
An optional return credit can follow an eligible completed purchase. The hotel sets validity, blackout dates, minimum spend and redemption limits. The benefit’s cost is included in the contribution calculation. HC does not invent unapproved discounts or combine services the hotel cannot fulfil.
THE ECONOMICS
Measure what HC actually adds.
Completed sales, after costs and an agreed comparison. Assisted revenue is reported separately.
How do we establish what would happen without HC?
Before launch, agree the eligible guest journey, source records, costs and comparison. Where practical, compare an HC group with a concurrent control group using the same outcome definitions. A historical comparison needs adjustments for occupancy, seasonality, prices and other promotions and provides weaker evidence. The hotel reviews the reconciled records and agreed calculation; tracked sales alone do not establish lift.
How is additional contribution calculated?
This example uses 100 completed $60 orders, $20 delivery cost per order and $10 expected contribution without HC: $6,000 − $2,000 − $1,000 = $3,000. A real pilot needs an agreed comparison and reconciled transactions, discounts, refunds, commissions and redeemed benefits. Assisted sales are reported separately from estimated incrementality.
THE OUTCOME-BASED PILOT
Start with one hotel.
Pay for proven value.
No upfront software or standard setup fee for a qualified pilot. Agree how value is measured before launch. No verified lift means no success fee.
Success fee: an agreed share of additional contribution after costs. Custom connections and optional hardware priced separately.